Capital Associated Industries, Inc.

About you:

Are you a Marketing and Communications Leader seeking a mission-driven organization to empower? Would you enjoy the challenge of rebranding a newly merged organization from two 60-year-old trade associations? Are you curious and innovative around communications that reach the right people with the right message at the right time? Join our team and help shape the future of our new statewide organization and workplaces in every corner of NC and beyond.

About us:

We are a successful not-for-profit membership-based employers' association serving 2,300 North and South Carolina employers.

We exist to empower employers to make the best decisions, compete for talent, respond to change, avoid unnecessary legal risks and prepare for growth. By doing this, we create strong, sustainable employers offering the best employee experience.

About the role:

We're preparing to embark on exciting new growth and expansion from a recently agreed merger.

This role will create, shape, develop and implement the future through a strategic and comprehensive Marketing and Communications plan. You'll play an integral role in developing a new brand identity and reintroducing our organization to the market through PR and targeted communication strategies that build awareness and trust. You'll lead and drive implementation through the right hires in the right roles, using the right systems and processes.

The VP of Marketing & Communications owns the Marketing and Communications functions for "New Co" and serves on the leadership team. The successful candidate will help "New Co" evolve appropriately from a traditional association strategy to a more modern and responsive approach. This role is both Service and Growth:  service is why we exist, and growth is why we will continue to thrive.

A comprehensive Marketing and Communications plan for "New Co" will include....

  • designing a content and thought leadership delivery strategy that leverages our knowledge and expertise and reaches NC Employers.
  • developing effective Member nurturing campaigns.
  • driving member acquisition through Lead and Prospect generation
  • driving awareness of For Fee services and products to equip cross-selling
  • developing PR and external communication strategies
  • helping shape and mature an event strategy both in-person and virtual

This position is responsible for ....

  • ensuring the effectiveness of content and messaging delivered across multiple channels and mediums.
  • leading internal and external teams to execute against the Marketing and Communications plan.
  • planning, coordinating and directing marketing team member activities and results. This includes setting goals, managing to those goals, training & development and performance management. 
  • ensuring continuous evaluation and improvement of the strategic marketing plan, including its processes, systems and overall effectiveness.


PRIMARY JOB FUNCTION                             

  • Participate as key stakeholder in 2020 comprehensive rebranding and PR campaign.
  • Align to the "New Co" Roadmap and develop comprehensive plans to support "New Co's goals for growth and awareness.
  • Determine right roles (internal & external), tools, systems and processes to support the "New Co" Marketing and Communication deliverables.
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan and timeline.
  • Communicate and collaborate with senior leadership and business units to understand how to support Member Growth & Awareness of "New Co", Member Retention & Engagement and For Fee Awareness & Utilization.
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.


  • Bachelor's degree in a relevant field of study or an equivalent combination of education and experience.
  • 10+ years of proven, successful marketing and leadership experience.
  • Strategic agility and strong planning orientation, with ability to clearly and convincingly articulate plans and align stakeholders to those plans.
  • An innovator who has experience in building integrated marketing programs and who can be known to take risks and think of bold ideas.
  • Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business.
  • Passionate about team development and fostering a positive culture.
Capital Associated Industries, Inc.
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